1. Never expect your customers to be as excited about your product as you are.
2. Let’s give customers more value than they paid for, and they will pay you much longer than reasonable.
3. A smile or the ability to remember a customer’s name are much more effective sales strategies than discounts or promotions.
4. You exist only because clients allowed you to exist.
5. The best customer retention strategy is an excellent customer service program.
6. Your employees should believe that what they are doing is more important than just generating profit.
7. Customers don’t always know what they want – but they always say they do.
8. Even if you have a good idea, it doesn’t mean that people will automatically buy into it. Not at all.
9. An amazing service is the best glue that binds customers to you.
10. If you sell everything, your customers don’t buy anything.
11. Trust is easy to lose and hard to earn. Remember this before attempting to get rich quick.
12. Customers are not interested in what you will gain from the deal. They simply want to feel like winners.
13. Be simpler. You won’t receive any bonuses for complicated and convoluted messages.
14. It’s hard to go wrong when you’re focused on making customers happy.
15. The best marketing in the world is simply another happy customer.
16. You are not providing value to the buyer if you give them digital goods and call them gifts or bonuses.
17. The best sales strategy is a good marketing plan and an amazing service process.
18. Customers only remember what you’ve done for them now. Not all the work you’ve done in the past to build a relationship with them.
19. There is always a new company or a new product ready to make your customers happy when their happiness is no longer a priority for you.
20. No free services or parties can fix the terrible impressions of dealing with your company.
21. Despite an endless list of justifications, always remember the principle of “It’s my fault” in client relationships.
22. Creating excitement in clients is not what you do, it is simply the essence of your business.
23. Customer satisfaction depends not only on the people you hire, but also on every interaction the customer has with them being memorable.
24. Nothing breaks or gets fixed instantly. Business starts to break when no one is watching to bring it back into the right state.
Dan Waldschmidt is a marketer and entrepreneur, a popular blogger who likes to challenge established truths.
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